Branding built to scale — without guesswork.
We design structured brand systems that align teams, remove decision fatigue, and hold up as your product, marketing, and organization grow.
We design structured brand systems that align teams, remove decision fatigue, and hold up as your product, marketing, and organization grow.
Clarity first. Growth follows.
Clarity first. Growth follows.
Play Showreel
Play Showreel
Designing brand systems that help businesses start strong and grow consistently.
Designing brand systems that help businesses start strong and grow consistently.
system
team-ready
A documented system your team can use immediately—without guessing or “winging it.”
system
team-ready
A documented system your team can use immediately—without guessing or “winging it.”
system
1
team-ready
A documented system your team can use immediately—without guessing or “winging it.”
%
aligned decisions
Everything is defined before execution—so your brand doesn’t change every time someone posts.
%
aligned decisions
Everything is defined before execution—so your brand doesn’t change every time someone posts.
%
100
aligned decisions
Everything is defined before execution—so your brand doesn’t change every time someone posts.
guesswork
Nothing left to interpretation as your brand scales.
guesswork
Nothing left to interpretation as your brand scales.
0
guesswork
Nothing left to interpretation as your brand scales.
Benefits
Why teams choose a brand system — not just a brand.
Benefits
Why teams choose a brand system — not just a brand.
Benefits
Why teams choose a brand system — not just a brand.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
Faster decisions. Fewer debates.
When brand rules aren’t defined, teams waste time debating choices that should already be clear. A brand system removes ambiguity so decisions happen once.
One brand — everywhere.
Without shared structure, websites, decks, and marketing drift apart as different teams execute. A system keeps every touchpoint aligned, even as contributors increase.
Built to scale — not to improvise.
What works early often breaks as teams, products, and markets expand. Brand systems are designed to hold structure under growth — without constant rework.
Alignment that survives growth.
When brand knowledge lives in people’s heads, alignment disappears as teams change. A documented system preserves clarity — regardless of hires, handovers, or expansion.
Zero guesswork.
Clear rules replace interpretation. Teams know what to do, how to apply it, and when to adapt — without asking permission or starting from scratch.
We don’t just design brands — we build systems teams can actually use.
We don’t just design brands — we build systems teams can actually use.
A documented brand system
Clear rules for design, messaging, and application — all in one place.
Clear rules for design, messaging, and application — all in one place.
Decision logic teams can follow
Brand decisions stay consistent, even as people, roles, and channels change.
Assets built for reuse, not presentation
Designed to scale across product, marketing, and internal teams.
Our services
Brand system services for startups and growing teams.
Our services
Brand system services for startups and growing teams.
Our services
Brand system services for startups and growing teams.
Brand System Diagnostic
A fast, structured review that reveals what’s unclear, inconsistent, or missing in your brand — so you know exactly what to fix before investing in design, marketing, or growth. Most teams come to us after inconsistency shows up. This prevents that.
Brand strategy
Brand positioning
Scalable branding
Brand consistency
Messaging
Hide Details
What’s Included:
A fast way to remove uncertainty before you invest in branding or growth.
This is for you if:
Your brand feels inconsistent, but you can’t pinpoint why
You’re unsure whether you need a rebrand or just better structure
You want clarity before spending more time or money
What you get:
A structured review of your brand positioning, messaging, and visuals
Clear identification of gaps, risks, and inconsistencies
A written Brand Clarity Report
A concrete recommendation: what to fix, what to build, what to ignore
What changes after:
You stop guessing what the real problem is
You know exactly what level of work is needed (if any)
You avoid over-investing in the wrong solution
Brand System Diagnostic
A fast, structured review that reveals what’s unclear, inconsistent, or missing in your brand — so you know exactly what to fix before investing in design, marketing, or growth. Most teams come to us after inconsistency shows up. This prevents that.
Brand strategy
Brand positioning
Scalable branding
Brand consistency
Messaging
Hide Details
What’s Included:
A fast way to remove uncertainty before you invest in branding or growth.
This is for you if:
Your brand feels inconsistent, but you can’t pinpoint why
You’re unsure whether you need a rebrand or just better structure
You want clarity before spending more time or money
What you get:
A structured review of your brand positioning, messaging, and visuals
Clear identification of gaps, risks, and inconsistencies
A written Brand Clarity Report
A concrete recommendation: what to fix, what to build, what to ignore
What changes after:
You stop guessing what the real problem is
You know exactly what level of work is needed (if any)
You avoid over-investing in the wrong solution
Brand System Diagnostic
A fast, structured review that reveals what’s unclear, inconsistent, or missing in your brand — so you know exactly what to fix before investing in design, marketing, or growth. Most teams come to us after inconsistency shows up. This prevents that.
Brand strategy
Brand positioning
Scalable branding
Brand consistency
Messaging
Hide Details
What’s Included:
A fast way to remove uncertainty before you invest in branding or growth.
This is for you if:
Your brand feels inconsistent, but you can’t pinpoint why
You’re unsure whether you need a rebrand or just better structure
You want clarity before spending more time or money
What you get:
A structured review of your brand positioning, messaging, and visuals
Clear identification of gaps, risks, and inconsistencies
A written Brand Clarity Report
A concrete recommendation: what to fix, what to build, what to ignore
What changes after:
You stop guessing what the real problem is
You know exactly what level of work is needed (if any)
You avoid over-investing in the wrong solution
Brand System Diagnostic
A fast, structured review that reveals what’s unclear, inconsistent, or missing in your brand — so you know exactly what to fix before investing in design, marketing, or growth. Most teams come to us after inconsistency shows up. This prevents that.
Brand strategy
Brand positioning
Scalable branding
Brand consistency
Messaging
View Details
Brand System Sprint
A fixed-scope sprint where we design your complete brand system — so every decision, message, and visual stays aligned as your business grows.
Visual System
Brand positioning
Messaging framework
Brand guidelines
Brand strategy
Scaleup branding
Startup branding
Rebranding
Hide Details
What’s Included:
This is where clarity becomes a system your team can actually use.
This is for you if:
Brand decisions live in people’s heads
Your team keeps debating tone, visuals, or direction
You’re scaling and need consistency without micromanaging
What you get:
A complete, documented brand system
Clear positioning, messaging, and brand promise
Visual rules for typography, color, layout, and hierarchy
A single source of truth your team can rely on
What changes after:
Faster decisions, fewer internal debates
Consistency across product, marketing, and communication
A brand that scales without breaking
Brand System Sprint
A fixed-scope sprint where we design your complete brand system — so every decision, message, and visual stays aligned as your business grows.
Visual System
Brand positioning
Messaging framework
Brand guidelines
Brand strategy
Scaleup branding
Startup branding
Rebranding
View Details
Brand System Sprint
A fixed-scope sprint where we design your complete brand system — so every decision, message, and visual stays aligned as your business grows.
Visual System
Brand positioning
Messaging framework
Brand guidelines
Brand strategy
Scaleup branding
Startup branding
Rebranding
Hide Details
What’s Included:
This is where clarity becomes a system your team can actually use.
This is for you if:
Brand decisions live in people’s heads
Your team keeps debating tone, visuals, or direction
You’re scaling and need consistency without micromanaging
What you get:
A complete, documented brand system
Clear positioning, messaging, and brand promise
Visual rules for typography, color, layout, and hierarchy
A single source of truth your team can rely on
What changes after:
Faster decisions, fewer internal debates
Consistency across product, marketing, and communication
A brand that scales without breaking
Brand System Activation
We apply your brand system to real touchpoints — correctly and consistently — so execution doesn’t dilute the strategy you’ve already defined.
Logo Design
Brand Strategy & Positioning
Visual Identity Design
Brand Guidelines
Social media graphics
Email design
Pitch decks & presentations
Hide Details
What’s Included:
Execution that protects the system — not dilutes it.
This is for you if:
You already have a brand system
You need real assets built correctly
You don’t want execution drifting off-strategy
What you get:
System-led application across selected touchpoints
Clean, consistent execution without reinterpretation
Assets your team or partners can reuse correctly
What changes after:
Your brand looks and feels consistent everywhere
Execution no longer weakens strategy
Your system survives handoff and scale
Brand System Activation
We apply your brand system to real touchpoints — correctly and consistently — so execution doesn’t dilute the strategy you’ve already defined.
Logo Design
Brand Strategy & Positioning
Visual Identity Design
Brand Guidelines
Social media graphics
Email design
Pitch decks & presentations
View Details
Brand System Activation
We apply your brand system to real touchpoints — correctly and consistently — so execution doesn’t dilute the strategy you’ve already defined.
Logo Design
Brand Strategy & Positioning
Visual Identity Design
Brand Guidelines
Social media graphics
Email design
Pitch decks & presentations
Hide Details
What’s Included:
Execution that protects the system — not dilutes it.
This is for you if:
You already have a brand system
You need real assets built correctly
You don’t want execution drifting off-strategy
What you get:
System-led application across selected touchpoints
Clean, consistent execution without reinterpretation
Assets your team or partners can reuse correctly
What changes after:
Your brand looks and feels consistent everywhere
Execution no longer weakens strategy
Your system survives handoff and scale
Selected Work
Brand systems applied to real businesses.
Selected Work
Brand systems applied to real businesses.
Selected Work
Brand systems applied to real businesses.
Branding
Positioning
Strategy
Digital Presence
Null Regnskap - A trust-first brand system that made the business easier to understand and easier to choose
The Business Problem
Null Regnskap needed a brand system that could support trust, clarity, and growth in a category where credibility matters instantly.
Their existing visual expression lacked structure and consistency, making it difficult to stand out while still feeling professional, modern, and reliable. The goal was to create a brand foundation that communicated clarity and confidence — without unnecessary complexity.
The System We Built
1. Brand System & Positioning
We defined a clear brand structure that balanced professionalism with approachability. This included positioning, tone, and visual principles designed to build trust with both new and existing clients.
2. Visual Identity Design
A restrained, modern visual identity was developed to support clarity and legibility across all touchpoints. Typography, color usage, and layout systems were designed to scale consistently across digital and print.
3. Brand Guidelines
We created a documented brand system that enables consistent use across teams and platforms — reducing ambiguity and ensuring the brand remains coherent as the business grows.
4. Website Structure & Digital Presence
The brand system was applied to digital surfaces with a focus on usability, hierarchy, and clarity — making the service offering easy to understand and the brand easy to trust.
What This Changed
A clear and consistent brand foundation that supports long-term growth
Stronger first impressions with improved credibility and professionalism
A scalable system that reduces guesswork in future design and communication
Improved clarity across brand messaging and digital touchpoints
The Results
A complete, documented brand system
Consistent visual and verbal identity across platforms
Increased clarity in communication and brand perception
A solid foundation designed to scale with the business
Branding
Positioning
Strategy
Digital Presence
Null Regnskap - A trust-first brand system that made the business easier to understand and easier to choose
The Business Problem
Null Regnskap needed a brand system that could support trust, clarity, and growth in a category where credibility matters instantly.
Their existing visual expression lacked structure and consistency, making it difficult to stand out while still feeling professional, modern, and reliable. The goal was to create a brand foundation that communicated clarity and confidence — without unnecessary complexity.
The System We Built
1. Brand System & Positioning
We defined a clear brand structure that balanced professionalism with approachability. This included positioning, tone, and visual principles designed to build trust with both new and existing clients.
2. Visual Identity Design
A restrained, modern visual identity was developed to support clarity and legibility across all touchpoints. Typography, color usage, and layout systems were designed to scale consistently across digital and print.
3. Brand Guidelines
We created a documented brand system that enables consistent use across teams and platforms — reducing ambiguity and ensuring the brand remains coherent as the business grows.
4. Website Structure & Digital Presence
The brand system was applied to digital surfaces with a focus on usability, hierarchy, and clarity — making the service offering easy to understand and the brand easy to trust.
What This Changed
A clear and consistent brand foundation that supports long-term growth
Stronger first impressions with improved credibility and professionalism
A scalable system that reduces guesswork in future design and communication
Improved clarity across brand messaging and digital touchpoints
The Results
A complete, documented brand system
Consistent visual and verbal identity across platforms
Increased clarity in communication and brand perception
A solid foundation designed to scale with the business
Branding
Positioning
Strategy
Digital Presence
Null Regnskap - A trust-first brand system that made the business easier to understand and easier to choose
The Business Problem
Null Regnskap needed a brand system that could support trust, clarity, and growth in a category where credibility matters instantly.
Their existing visual expression lacked structure and consistency, making it difficult to stand out while still feeling professional, modern, and reliable. The goal was to create a brand foundation that communicated clarity and confidence — without unnecessary complexity.
The System We Built
1. Brand System & Positioning
We defined a clear brand structure that balanced professionalism with approachability. This included positioning, tone, and visual principles designed to build trust with both new and existing clients.
2. Visual Identity Design
A restrained, modern visual identity was developed to support clarity and legibility across all touchpoints. Typography, color usage, and layout systems were designed to scale consistently across digital and print.
3. Brand Guidelines
We created a documented brand system that enables consistent use across teams and platforms — reducing ambiguity and ensuring the brand remains coherent as the business grows.
4. Website Structure & Digital Presence
The brand system was applied to digital surfaces with a focus on usability, hierarchy, and clarity — making the service offering easy to understand and the brand easy to trust.
What This Changed
A clear and consistent brand foundation that supports long-term growth
Stronger first impressions with improved credibility and professionalism
A scalable system that reduces guesswork in future design and communication
Improved clarity across brand messaging and digital touchpoints
The Results
A complete, documented brand system
Consistent visual and verbal identity across platforms
Increased clarity in communication and brand perception
A solid foundation designed to scale with the business
Branding
Positioning
Strategy
Startup
Kokkeluren - A brand system that reduced decision fatigue and enabled future feature expansion
The Business Problem
Kokkeluren was developed as an early-stage digital product in a category dominated by volume, visual noise, and inspiration-driven experiences. Most recipe platforms prioritise content quantity over structure, leading to decision fatigue, inconsistent presentation, and weak long-term brand recognition.
The challenge was to establish a brand system that could support clarity, usability, and future growth — while remaining calm, familiar, and adaptable across features, content types, and markets.
The System We Built
1. Brand Strategy & System Definition
A clear strategic foundation was defined to position Kokkeluren as a practical, everyday cooking companion, rather than an inspiration-led content platform. This included brand purpose, positioning, and core principles designed to reduce friction and support consistent decision-making as the product evolves.
Visual Identity System
A restrained, Nordic-inspired visual system was developed with a strong emphasis on legibility, hierarchy, and repetition. Color, typography, and layout rules were designed to scale across digital interfaces and content formats without losing coherence or recognisability.
Messaging & Language Framework
A tonal system was established to ensure the brand communicates with clarity and warmth — without becoming playful or trend-driven. Language principles were defined to support usability, reduce cognitive load, and maintain consistency across product copy and future marketing touchpoints.
Digital Product Application
The brand system was applied across the product interface and supporting content, with a focus on structure over decoration. Layout logic and visual hierarchy were designed to guide users through planning, cooking, and discovery without unnecessary distraction.
What This Changed
A clear brand foundation designed to support product growth and feature expansion
Reduced complexity in content presentation and navigation
Improved consistency across interface, content, and communication
A system that can be maintained by multiple contributors over time
The Results
A documented, scalable brand system for a digital product
Cohesive visual and verbal identity across the platform
Stronger usability through consistent hierarchy and structure
A long-term foundation designed to support expansion into new markets
Branding
Positioning
Strategy
Startup
Kokkeluren - A brand system that reduced decision fatigue and enabled future feature expansion
The Business Problem
Kokkeluren was developed as an early-stage digital product in a category dominated by volume, visual noise, and inspiration-driven experiences. Most recipe platforms prioritise content quantity over structure, leading to decision fatigue, inconsistent presentation, and weak long-term brand recognition.
The challenge was to establish a brand system that could support clarity, usability, and future growth — while remaining calm, familiar, and adaptable across features, content types, and markets.
The System We Built
1. Brand Strategy & System Definition
A clear strategic foundation was defined to position Kokkeluren as a practical, everyday cooking companion, rather than an inspiration-led content platform. This included brand purpose, positioning, and core principles designed to reduce friction and support consistent decision-making as the product evolves.
Visual Identity System
A restrained, Nordic-inspired visual system was developed with a strong emphasis on legibility, hierarchy, and repetition. Color, typography, and layout rules were designed to scale across digital interfaces and content formats without losing coherence or recognisability.
Messaging & Language Framework
A tonal system was established to ensure the brand communicates with clarity and warmth — without becoming playful or trend-driven. Language principles were defined to support usability, reduce cognitive load, and maintain consistency across product copy and future marketing touchpoints.
Digital Product Application
The brand system was applied across the product interface and supporting content, with a focus on structure over decoration. Layout logic and visual hierarchy were designed to guide users through planning, cooking, and discovery without unnecessary distraction.
What This Changed
A clear brand foundation designed to support product growth and feature expansion
Reduced complexity in content presentation and navigation
Improved consistency across interface, content, and communication
A system that can be maintained by multiple contributors over time
The Results
A documented, scalable brand system for a digital product
Cohesive visual and verbal identity across the platform
Stronger usability through consistent hierarchy and structure
A long-term foundation designed to support expansion into new markets
Branding
Positioning
Strategy
Startup
Kokkeluren - A brand system that reduced decision fatigue and enabled future feature expansion
The Business Problem
Kokkeluren was developed as an early-stage digital product in a category dominated by volume, visual noise, and inspiration-driven experiences. Most recipe platforms prioritise content quantity over structure, leading to decision fatigue, inconsistent presentation, and weak long-term brand recognition.
The challenge was to establish a brand system that could support clarity, usability, and future growth — while remaining calm, familiar, and adaptable across features, content types, and markets.
The System We Built
1. Brand Strategy & System Definition
A clear strategic foundation was defined to position Kokkeluren as a practical, everyday cooking companion, rather than an inspiration-led content platform. This included brand purpose, positioning, and core principles designed to reduce friction and support consistent decision-making as the product evolves.
Visual Identity System
A restrained, Nordic-inspired visual system was developed with a strong emphasis on legibility, hierarchy, and repetition. Color, typography, and layout rules were designed to scale across digital interfaces and content formats without losing coherence or recognisability.
Messaging & Language Framework
A tonal system was established to ensure the brand communicates with clarity and warmth — without becoming playful or trend-driven. Language principles were defined to support usability, reduce cognitive load, and maintain consistency across product copy and future marketing touchpoints.
Digital Product Application
The brand system was applied across the product interface and supporting content, with a focus on structure over decoration. Layout logic and visual hierarchy were designed to guide users through planning, cooking, and discovery without unnecessary distraction.
What This Changed
A clear brand foundation designed to support product growth and feature expansion
Reduced complexity in content presentation and navigation
Improved consistency across interface, content, and communication
A system that can be maintained by multiple contributors over time
The Results
A documented, scalable brand system for a digital product
Cohesive visual and verbal identity across the platform
Stronger usability through consistent hierarchy and structure
A long-term foundation designed to support expansion into new markets
Our Work Process
How we build brand systems that scale.
Our Work Process
How we build brand systems that scale.
Our Work Process
How we build brand systems that scale.
Diagnose & Align
We start by understanding your business, goals, audience, and current brand reality. Through focused analysis and structured conversations, we identify what’s unclear, inconsistent, or holding your brand back—and define what needs to change.
1
Define the System
We design the underlying brand system: positioning, messaging logic, visual rules, and decision frameworks. This creates a shared structure your entire team can follow—so every brand decision is aligned and intentional.
2
Design & Activate
With the system in place, we translate it into consistent brand expression—identity, visuals, key assets, and touchpoints. Everything is designed to work together, not as isolated pieces.
3
Enable Growth
We ensure your brand system is usable, documented, and ready to scale. Teams can apply it confidently across channels as the business grows—without losing clarity or consistency.
4
Diagnose & Align
We start by understanding your business, goals, audience, and current brand reality. Through focused analysis and structured conversations, we identify what’s unclear, inconsistent, or holding your brand back—and define what needs to change.
1
Define the System
We design the underlying brand system: positioning, messaging logic, visual rules, and decision frameworks. This creates a shared structure your entire team can follow—so every brand decision is aligned and intentional.
2
Design & Activate
With the system in place, we translate it into consistent brand expression—identity, visuals, key assets, and touchpoints. Everything is designed to work together, not as isolated pieces.
3
Enable Growth
We ensure your brand system is usable, documented, and ready to scale. Teams can apply it confidently across channels as the business grows—without losing clarity or consistency.
4
Diagnose & Align
We start by understanding your business, goals, audience, and current brand reality. Through focused analysis and structured conversations, we identify what’s unclear, inconsistent, or holding your brand back—and define what needs to change.
1
Define the System
We design the underlying brand system: positioning, messaging logic, visual rules, and decision frameworks. This creates a shared structure your entire team can follow—so every brand decision is aligned and intentional.
2
Design & Activate
With the system in place, we translate it into consistent brand expression—identity, visuals, key assets, and touchpoints. Everything is designed to work together, not as isolated pieces.
3
Enable Growth
We ensure your brand system is usable, documented, and ready to scale. Teams can apply it confidently across channels as the business grows—without losing clarity or consistency.
4
Our differences
The difference is the system.
Our differences
The difference is the system.
Our differences
The difference is the system.
Others
Generic Solutions
Generic Solutions
Generic Solutions
Jargon Overload
Jargon Overload
Jargon Overload
Generic Creativity
Generic Creativity
Generic Creativity
Fluff Metrics
Fluff Metrics
Fluff Metrics
One-Time Campaigners
One-Time Campaigners
One-Time Campaigners
Hidden Costs
Hidden Costs
Hidden Costs
Outdated Methods
Outdated Methods
Outdated Methods
Narrow Scope
Narrow Scope
Narrow Scope
Reactive Tactics
Reactive Tactics
Reactive Tactics
Just Another Client
Just Another Client
Just Another Client
IMARA
Personalized Plans
Personalized Plans
Personalized Plans
Plain Talk
Plain Talk
Plain Talk
Bold Ideas
Bold Ideas
Bold Ideas
Real ROI
Real ROI
Real ROI
Long-Term Partners
Long-Term Partners
Long-Term Partners
Transparent Pricing
Transparent Pricing
Transparent Pricing
Innovative Tools
Innovative Tools
Innovative Tools
Systems Experts
Systems Experts
Systems Experts
Proactive Strategies
Proactive Strategies
Proactive Strategies
Passion & Care
Passion & Care
Passion & Care
Pricing Plans
A clear path from confusion to a scalable brand system
Pricing Plans
A clear path from confusion to a scalable brand system
Brand System Diagnostic
$600
$209
Delivered in 5 days · Recommended starting point
A fast, structured review that identifies what’s unclear, inconsistent, or missing in your brand — so you know exactly what to fix before investing in branding, marketing, or growth.
Brand System Diagnostic
$600
$209
Delivered in 5 days · Recommended starting point
A fast, structured review that identifies what’s unclear, inconsistent, or missing in your brand — so you know exactly what to fix before investing in branding, marketing, or growth.
Brand Foundation & Positioning Review
Brand Foundation & Positioning Review
Messaging Clarity & Alignment Audit
Messaging Clarity & Alignment Audit
Visual Consistency Check Across Key Touchpoints
Visual Consistency Check Across Key Touchpoints
System Gaps & Scale Risks Identified
System Gaps & Scale Risks Identified
Priority-Based Recommendations
Priority-Based Recommendations
Brand Clarity Report
Brand Clarity Report
Brand System Sprint
$2.5K
$299
3–4 weeks · Fixed scope · System build
A fixed-scope sprint where we design your complete brand system — so every decision, message, and visual stays aligned as your business grows.
Brand System Sprint
$2.5K
$299
3–4 weeks · Fixed scope · System build
A fixed-scope sprint where we design your complete brand system — so every decision, message, and visual stays aligned as your business grows.
Clear Brand Role, Purpose, and Positioning
Clear Brand Role, Purpose, and Positioning
Strategic Differentiation Framework
Strategic Differentiation Framework
Brand Promise & Messaging Hierarchy
Brand Promise & Messaging Hierarchy
Complete Visual Identity System
Complete Visual Identity System
Design Rules & Application Logic
Design Rules & Application Logic
Centralized Brand System Documentation
Centralized Brand System Documentation
System Handover & Walkthrough
System Handover & Walkthrough
Brand System Activation
Starting at
$999
$299
/project
Available after a brand system is defined
Apply your brand system to real touchpoints — correctly and consistently — so execution doesn’t dilute the strategy you’ve already defined.
Brand System Activation
Starting at
$999
$299
/project
Available after a brand system is defined
Apply your brand system to real touchpoints — correctly and consistently — so execution doesn’t dilute the strategy you’ve already defined.
Sales Deck Assets
Sales Deck Assets
Business Communication Assets
Business Communication Assets
Business Card Design
Business Card Design
Social Media Profile Branding
Social Media Profile Branding
Email Signature Design
Email Signature Design
Social Content System
Social Content System
Landing Pages
Landing Pages
Activation Support
Activation Support
System-Led Engagement
Starting at
$5K
$299
/project
For companies with complex needs that require a tailored brand system approach — beyond a single sprint.
System-Led Engagement
Starting at
$5K
$299
/project
For companies with complex needs that require a tailored brand system approach — beyond a single sprint.
Custom Brand System Scope
Custom Brand System Scope
Multi-Market or Multi-Product Structure
Multi-Market or Multi-Product Structure
Extended System Documentation
Extended System Documentation
Strategic Partner Collaboration
Strategic Partner Collaboration
Phased Rollout & Activation Support
Phased Rollout & Activation Support
Book a Call
Not sure where to start?
Book a Call
Not sure where to start?
Pricing Plans
A clear path from confusion to a scalable brand system
Brand System Diagnostic
$600
$209
Delivered in 5 days · Recommended starting point
A fast, structured review that identifies what’s unclear, inconsistent, or missing in your brand — so you know exactly what to fix before investing in branding, marketing, or growth.
Brand Foundation & Positioning Review
Messaging Clarity & Alignment Audit
Visual Consistency Check Across Key Touchpoints
System Gaps & Scale Risks Identified
Priority-Based Recommendations
Brand Clarity Report
Brand System Sprint
$2.5K
$299
3–4 weeks · Fixed scope · System build
A fixed-scope sprint where we design your complete brand system — so every decision, message, and visual stays aligned as your business grows.
Clear Brand Role, Purpose, and Positioning
Strategic Differentiation Framework
Brand Promise & Messaging Hierarchy
Complete Visual Identity System
Design Rules & Application Logic
Centralized Brand System Documentation
System Handover & Walkthrough
Brand System Activation
Starting at
$999
$299
/project
Available after a brand system is defined
Apply your brand system to real touchpoints — correctly and consistently — so execution doesn’t dilute the strategy you’ve already defined.
Sales Deck Assets
Business Communication Assets
Business Card Design
Social Media Profile Branding
Email Signature Design
Social Content System
Landing Pages
Activation Support
System-Led Engagement
Starting at
$5K
$299
/project
For companies with complex needs that require a tailored brand system approach — beyond a single sprint.
Custom Brand System Scope
Multi-Market or Multi-Product Structure
Extended System Documentation
Strategic Partner Collaboration
Phased Rollout & Activation Support
Book a Call
Not sure where to start?
How we work
Designed to reduce risk — not add complexity
How we work
Designed to reduce risk — not add complexity
How we work
Designed to reduce risk — not add complexity
Start with a low-commitment diagnostic
Fixed scope, clear timelines — no retainers
Built to clarify what to do — and what not to do
No obligation to continue beyond each step
Start with a low-commitment diagnostic
Fixed scope, clear timelines — no retainers
Built to clarify what to do — and what not to do
No obligation to continue beyond each step
Our best fits
This is for teams that want clarity — not for those who don’t.
Our best fits
This is for teams that want clarity — not for those who don’t.
Our best fits
This is for teams that want clarity — not for those who don’t.
Who IMARA is not for
One-off logo or website projects
One-off logo or website projects
One-off logo or website projects
Fast, trend-driven branding without strategy
Fast, trend-driven branding without strategy
Fast, trend-driven branding without strategy
Ongoing marketing execution or content production
Ongoing marketing execution or content production
Ongoing marketing execution or content production
Clients looking for aesthetics without structure
Clients looking for aesthetics without structure
Clients looking for aesthetics without structure
Teams unwilling to align on clear rules and decisions
Teams unwilling to align on clear rules and decisions
Teams unwilling to align on clear rules and decisions
Who IMARA is for
Early-stage startups building a real brand foundation
Early-stage startups building a real brand foundation
Early-stage startups building a real brand foundation
Growing teams struggling with inconsistency across product, marketing, or communication
Growing teams struggling with inconsistency across product, marketing, or communication
Growing teams struggling with inconsistency across product, marketing, or communication
Brands preparing to scale, rebrand, or professionalize
Brands preparing to scale, rebrand, or professionalize
Brands preparing to scale, rebrand, or professionalize
Founders who want fewer debates and clearer decisions
Founders who want fewer debates and clearer decisions
Founders who want fewer debates and clearer decisions
Teams that value structure, logic, and long-term thinking
Teams that value structure, logic, and long-term thinking
Teams that value structure, logic, and long-term thinking
About IMARA
About IMARA
IMARA designs brand systems for companies that need clarity, consistency, and control as they scale.
We work at the intersection of strategy, identity, and structure — helping brands move from fragmented expression to cohesive systems that hold under growth, teams, and complexity.
IMARA is not a traditional agency.
We operate as a strategic partner, building frameworks that guide decisions long after launch.
Operating principles
System-led, not personality-led
Decisions are documented, repeatable, and independent of individuals.
Operating principles
System-led, not personality-led
Decisions are documented, repeatable, and independent of individuals.
Operating principles
Fixed scope, defined outputs
Every engagement is scoped before work begins.
Operating principles
Fixed scope, defined outputs
Every engagement is scoped before work begins.
Operating principles
Built for teams, not presentations
Deliverables are meant to be used, not admired.
Operating principles
Built for teams, not presentations
Deliverables are meant to be used, not admired.
About IMARA
IMARA designs brand systems for companies that need clarity, consistency, and control as they scale.
We work at the intersection of strategy, identity, and structure — helping brands move from fragmented expression to cohesive systems that hold under growth, teams, and complexity.
IMARA is not a traditional agency.
We operate as a strategic partner, building frameworks that guide decisions long after launch.
Operating principles
System-led, not personality-led
Decisions are documented, repeatable, and independent of individuals.
Operating principles
Fixed scope, defined outputs
Every engagement is scoped before work begins.
Operating principles
Built for teams, not presentations
Deliverables are meant to be used, not admired.
Frequently Asked Questions
Clear answers. No ambiguity.
This section clarifies how IMARA works, who it’s for, and when it’s the right fit.
Frequently Asked Questions
Clear answers. No ambiguity.
This section clarifies how IMARA works, who it’s for, and when it’s the right fit.
Frequently Asked Questions
Clear answers. No ambiguity.
This section clarifies how IMARA works, who it’s for, and when it’s the right fit.
Do we need to be a certain size or stage?
No. This work is for teams experiencing growth, change, or complexity — not a specific company size. If brand decisions are slowing you down or becoming inconsistent, you’re likely ready.
What happens after I purchase the Brand Clarity Report?
You’ll receive a short onboarding form, then we review your brand across strategy, messaging, and execution. Within five days, you receive a clear report outlining what’s working, what’s unclear, and what to prioritize next.
Is this a rebrand?
Not necessarily. Many teams don’t need a rebrand — they need structure. The diagnostic clarifies whether refinement, systemization, or a full reset is actually required. This prevents unnecessary work.
What if we’re not ready to move forward after the diagnostic?
That’s fine. The Brand Clarity Report is designed to stand on its own. You’ll leave with clarity and direction, whether or not you continue. No pressure, no obligation.
How is this different from a traditional branding agency?
Traditional branding focuses on outputs. IMARA focuses on systems — the rules, logic, and documentation that make a brand usable as teams grow. The goal isn’t just a brand that looks good — it’s one that works.
Will this require ongoing retainers or long-term commitments?
No. All services are scoped, fixed, and outcome-driven. Ongoing work is optional and only happens when it clearly adds value.
How do we get started?
If you’re unsure where to start, the Brand Clarity Report is the recommended entry point. If you already know you want a system, book a short system review call.
Do we need to be a certain size or stage?
No. This work is for teams experiencing growth, change, or complexity — not a specific company size. If brand decisions are slowing you down or becoming inconsistent, you’re likely ready.
What happens after I purchase the Brand Clarity Report?
You’ll receive a short onboarding form, then we review your brand across strategy, messaging, and execution. Within five days, you receive a clear report outlining what’s working, what’s unclear, and what to prioritize next.
Is this a rebrand?
Not necessarily. Many teams don’t need a rebrand — they need structure. The diagnostic clarifies whether refinement, systemization, or a full reset is actually required. This prevents unnecessary work.
What if we’re not ready to move forward after the diagnostic?
That’s fine. The Brand Clarity Report is designed to stand on its own. You’ll leave with clarity and direction, whether or not you continue. No pressure, no obligation.
How is this different from a traditional branding agency?
Traditional branding focuses on outputs. IMARA focuses on systems — the rules, logic, and documentation that make a brand usable as teams grow. The goal isn’t just a brand that looks good — it’s one that works.
Will this require ongoing retainers or long-term commitments?
No. All services are scoped, fixed, and outcome-driven. Ongoing work is optional and only happens when it clearly adds value.
How do we get started?
If you’re unsure where to start, the Brand Clarity Report is the recommended entry point. If you already know you want a system, book a short system review call.
Do we need to be a certain size or stage?
No. This work is for teams experiencing growth, change, or complexity — not a specific company size. If brand decisions are slowing you down or becoming inconsistent, you’re likely ready.
What happens after I purchase the Brand Clarity Report?
You’ll receive a short onboarding form, then we review your brand across strategy, messaging, and execution. Within five days, you receive a clear report outlining what’s working, what’s unclear, and what to prioritize next.
Is this a rebrand?
Not necessarily. Many teams don’t need a rebrand — they need structure. The diagnostic clarifies whether refinement, systemization, or a full reset is actually required. This prevents unnecessary work.
What if we’re not ready to move forward after the diagnostic?
That’s fine. The Brand Clarity Report is designed to stand on its own. You’ll leave with clarity and direction, whether or not you continue. No pressure, no obligation.
How is this different from a traditional branding agency?
Traditional branding focuses on outputs. IMARA focuses on systems — the rules, logic, and documentation that make a brand usable as teams grow. The goal isn’t just a brand that looks good — it’s one that works.
Will this require ongoing retainers or long-term commitments?
No. All services are scoped, fixed, and outcome-driven. Ongoing work is optional and only happens when it clearly adds value.
How do we get started?
If you’re unsure where to start, the Brand Clarity Report is the recommended entry point. If you already know you want a system, book a short system review call.
Request a system review
Request a system review
A structured entry point into working with IMARA.
A structured entry point into working with IMARA.
